25.3.07

Hope...

Usually the best cricket related ads are the ones that come up after India has crashed out of a major tournament (except maybe the Nike one on top of the buses). They are always trying to say 'Shit! These guys suck!!' , 'Atleast they tried...' and 'They'll do better next time' all at once.

There was one ad after we lost in the Champions Trophy last year. The old man who featured in all of Pepsi's pre-CT ads is sitting before a TV with an India shirt on and it seems India has just lost. His face reddens (Shit! these guys suck!!) and he gets up and throws his India shirt out of the window. Then he walks back to his chair and suddenly gets a nicer expression (Atleast they tried...) on his face. Then he remembers he threw the shirt out of the window and runs back to it only to see some young kid pick up the shirt with cries of 'Ooo Aaah India' in the background (They'll do better next time). The End. All is forgiven and 'our' team will win again. And please keep buying our Pepsi so our team can win.

Maybe the ad guys havent got the time to figure out a consolatory ad yet, but i'm wondering how they'll manage this time.

No comments: