Vice Versa...

Where does the whole aggression in cricket ads come from? As a culture we are quite benign about things in general, a feature used by many a fundamentalists to evoke some concerns about our masculinity. But ads like 'ladega to jeetega' with all our cricket stars as tigers or the one where Anil Kumble inspires Irfan Pathan to hit the middle stump in pouring rain seem to be totally opposite of what we seem to be.
i still remember ads like Pepsi's 'Nothing official about it' series and the one with Tendulkar, 'Main kahan hoon??' Two things about them: They seem to look at the lighter side of the sport, and they both featured pre-2000. In fact i can extend this argument to how sports channels push cricket series as 'Qayamat', 'Badla' or whatever else, again seemingly post-2000.
Correlate this with the recent increasing inflaming of passion of cricket fans, effigies being burnt with a few losses, baying for their blood, security outside Tendulkar's house for the first time in his 18 year career and i begin to wonder: Does life inspire the media, or does the media inspire life??